Our financial returns are reliant on demand for our product, so our asset management strategy focuses on providing the best possible customer experience.
Our strategy is dynamic to ensure that we remain attractive and relevant to our customers. Crucially, we design our buildings with renters in mind from the start, managing and servicing them in ways that no one else does, focussing on 4 key areas.
We regularly monitor the performance of our assets to ensure customer satisfaction at a granular level, while ensuring that this added value is accurately reflected in our financial returns and asset value.
Our business is about creating residential communities, so we manage our non-residential assets to create great sites that boast aspirational retailers, businesses, street traders and other creative occupiers.
We strive to establish long-term partnerships with key occupiers such as cafés, restaurants, nurseries, gyms and street traders. It’s through helping these exciting operators to thrive and grow that we will continue to develop our assets over time.
Public realm and retail units are not just about satisfying planning conditions or finding financially secure occupiers. We add value by creating a tenant mix that our residential customers are proud to share.
We know that home extends beyond the front door. The location, people, nearby services, history, culture and local activities all play key parts in turning a small part of London into a thriving community.
We design our public realm to focus community activity around the residential entrance. We find commercial occupiers that will add valuable services to the community. And we’re innovative too, finding new ways to make the most the public realm – such as incorporating street traders or public events. We continuously monitor, review and improve performance, striving to create vibrant communities, enhanced rental incomes and improved investment value.